Who We Are

Diana Schmedeman

has 25 years of experience in the entertainment industry, with a focus in branded partnerships and tradeouts for the last decade. Her love for all things travel and food has been the driving force for her career and lucky enough to work primarily in those two program genres. She loves nothing more, aside from her family and George Michael, than a branded integration organically fitting into a show. Enjoys working next to her dog Tony, who is a participating member of every zoom meeting.

diana@thendagency.com

Nicole Blum

has 25 years of experience in entertainment, supporting productions as show runner, a production accountant, and supervising producer. The confluence of her passion for travel, music, and food and her diverse set of production skills has made her a seamless conduit between brands and productions. Her favorite coworker is her dog Billy Joel who howls at 4:45pm for dinner. Seriously, he’s starving.

nicole@thendagency.com

The word 
partnership is a truly meaningful word to us. We value the relationships we form with network executives, production companies, as well 
as with our brands 
and agencies.